Guide Media Kit
Introduction
The Ultimate Guide for Sheriffs has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire law enforcement industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The Ultimate Guide for Sheriffs also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from their computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the Ultimate Guide for Sheriffs and are a valuable business opportunity for suppliers to advertise in the directory.
Who is searching the Ultimate Guide for Sheriffs?
Members of the National Sheriffs' Association (NSA) have access to the Ultimate Guide for Sheriffs on a daily basis.
But the directory isn't limited to association members. Other law enforcement professionals are using the directory as well. These industry professionals spend $22 billion a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the Ultimate Guide for Sheriffs to cut through the clutter of traditional search engine results.
Why complete a listing in the Ultimate Guide for Sheriffs?
The Ultimate Guide for Sheriffs has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company's brand and message are delivered directly to those that matter most to your business. NSA is recognized as a leader in the industry. And law enforcement professionals turn to the association as an informational source in the industry.
Your completed listing in the Ultimate Guide for Sheriffs will feature your company logo and description, contact information and company website and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
How do industry professionals find the Ultimate Guide for Sheriffs?
A link to the Ultimate Guide for Sheriffs is prominently displayed on the NSA website (http://www.sheriffs.org).
NSA's Web Site Traffic
Unique Visitors - 15,000
Pricing and Placement Opportunities
The following rates reflect an annual pricing structure. Your company's listing appears in the Ultimate Guide for Sheriffs year-round.
| $5000 |
Banner Program |
The Banner Program includes Banner and Skyscraper Advertisements. Banners are located at the top and bottom of each page of the guide. Skyscrapers are located on the left and right sides of the guide. These large ad formats provide prime real estate to sell your products and services to industry decision-makers. A limited number of Banners are available on the guide.
|
| $395 |
Completed Web-Enabled Listing |
A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $150 |
Priority Placement |
This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing. |
| $1500 |
1st Place Premium Placement |
This additional fee allows your completed listing to appear as the top position within a single heading of your choosing. |
| $1350 |
2nd Place Premium Placement |
This additional fee allows your completed listing to appear as the second position within a single heading of your choosing. |
| $1150 |
3rd Place Premium Placement |
This additional fee allows your completed listing to appear as the third position within a single heading of your choosing. |
| $350 |
Video-enhanced Listing |
Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $200 |
Keyword Search Package |
Ensures that your company will appear prominently when a specific keyword term is used during a search. Each package includes up to five keywords. |
| $300 |
Product Showcase Ad |
This additional fee allows you to spotlight your product with an ad in the Product Showcase. The ad will have front page rotation, updating every 15 seconds. The ad may be changed throughout the year to highlight special offers. A link to your Product Showcase items is placed in your enhanced listing. Additional Product Showcase ads are $200. |
| $3250 |
Featured Companies |
The Featured Companies space provides front-page exposure at the top of the guide homepage and results page. The ad includes a full-color company logo or button-sized graphic, 255-character description, and a link to your website. A limited number of Featured Companies spots are available on the guide. |
| $2750 |
Supplier Update Text |
The Supplier Update space provides dynamic, prominent front-page exposure for continually editing and updating your message to the market. The ad includes an 85-character headline, 250-character description and a link to your website. A limited number of Supplier Updates are available. |
| $2750 |
Exhibitor Spotlight |
The Exhibitor Spotlight position provides run-of-site exposure in a prominent position on the guide. This exclusive space is only available to exhibitors and includes a full-color company logo or button-sized graphic, 100-character title, 255-character description, and a link to your website. A limited number of Exhibitor Spotlight spaces are available on the guide. |
Specifications
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Product Showcase guidelines: Product Showcase images will be published at 350 pixels x 200 pixels. For best quality, images should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 40k.
Banner ads must be 728 pixels x 90 pixels.
Skyscraper ad specifications are 120 x 600 pixels and must not exceed 40k in file size.
For more information about graphic specifications, please contact your sales representative.
About NSA
The National Sheriffs' Association is a non-profit organization dedicated to raising the level of professionalism among those in the criminal justice field.
Through the years, NSA has provided programs for Sheriffs, their deputies, chiefs of police, and others in the field of criminal justice to perform their jobs in the best possible manner and to better serve the people of their cities, counties or jurisdictions.
Contact
For additional information, call (972) 402-7000, or e-mail us at nsa@multiview.com.
